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How Backlinks Affect The Google PR
By:
Published: January 22, 2007
Google stands as a monolith in the world of search engines. A page's ranking on Google's database can often make or break a young business. But, the questions businesses should be asking themselves is what determines Google PR and how do they improve their ranking?
Google PR is a ranking of websites. Rankings are gathered primarily by Google's bots crawling the web and gathering information on how many websites are linked to each other. Google's bots assign page rankings according to the number of backlinks between websites. The higher the site's page ranking, the more weight is given to its backlinks popularity. Backlinks are a way of tracking how many people visit one site from another. For example, if a person clicks a link to get from Site A to Site B, this conduit is called a backlink. Backlinks are an excellent way for webmasters to determine the effectiveness of their website’s advertising and to also find out how visitors find the website.
This infrastructure is updated approximately once every three months. Google makes tweaks to the PR system whenever updates occur, which has a great effect on how sites are rated. For example, in 2005, Google released an update to their PR system that attempted to eliminate the value given to message board links. The update countered webmasters spamming message boards with links in order to improve their Google PR.
However, even with the Google PR updates there are still holes that sites can exploit
For example, selling links lowers the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. Google relied on the customers to code their backlinks to be ignored by the bots. Many text link databases, however, do not add this code to their links in order to artificially inflate their customers' backlinks popularity.
Lately, Google's bot search is being run once every few days and the Page Rankings are a more live process. As a result, the text link ads, which have a tendency to change often, are weighted much less than previously. This allows backlinks to have more influence in determining Page Ranking.
Breaking this down into the simplest analysis, the only way to truly improve a site's Page Ranking with any great accuracy is to rely on backlinks from popular sites. This can make improving Page Ranking quite a daunting task for new businesses, which rely on cheaper and more efficient text ads to attract viewers.
One efficient way to attack this problem is to get links from huge, well-respected link sites like Fark, Engadget or Digg. If a site can attract the interest of readers of these more popular sites, it can result in an automatic boost in backlinks. Additionally, and perhaps more importantly, it will also mean thousands more visitors for their page.
Google PR is a decent, mathematically based indicator of a website's usefulness and popularity. Sites attempting to get an artificial boost to their PR through advertisements or spammed backlinks will discover the boon to be fleeting, for Google will quickly scramble to cover such holes. However, enough real and strong backlinks will greatly improve both a site's search listings and visitor traffic.
Sources:
"PageRank." Wikipedia. 17 January 2007. 17 Jan. 2007 < http://en.wikipedia.org/wiki/PageRank>.
Cutts, Matt."Infrastructure Status, January 2007.” Matt Cutts: Gadgets, Google, and SEO. 10 January 2007. 17 Jan. 2007 < http://www.mattcutts.com/blog/infrastructure-statu s-january-2007>.
W, Nick. “Google Admits Problems with Text Link Advertising.” Online Posting. 2 Sept. 2005. Threadwatch.org. 17 Jan. 2007 < http://www.threadwatch.org/node/3706>.
Google PR is a ranking of websites. Rankings are gathered primarily by Google's bots crawling the web and gathering information on how many websites are linked to each other. Google's bots assign page rankings according to the number of backlinks between websites. The higher the site's page ranking, the more weight is given to its backlinks popularity. Backlinks are a way of tracking how many people visit one site from another. For example, if a person clicks a link to get from Site A to Site B, this conduit is called a backlink. Backlinks are an excellent way for webmasters to determine the effectiveness of their website’s advertising and to also find out how visitors find the website.
This infrastructure is updated approximately once every three months. Google makes tweaks to the PR system whenever updates occur, which has a great effect on how sites are rated. For example, in 2005, Google released an update to their PR system that attempted to eliminate the value given to message board links. The update countered webmasters spamming message boards with links in order to improve their Google PR.
However, even with the Google PR updates there are still holes that sites can exploit
For example, selling links lowers the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results. Google relied on the customers to code their backlinks to be ignored by the bots. Many text link databases, however, do not add this code to their links in order to artificially inflate their customers' backlinks popularity.
Lately, Google's bot search is being run once every few days and the Page Rankings are a more live process. As a result, the text link ads, which have a tendency to change often, are weighted much less than previously. This allows backlinks to have more influence in determining Page Ranking.
Breaking this down into the simplest analysis, the only way to truly improve a site's Page Ranking with any great accuracy is to rely on backlinks from popular sites. This can make improving Page Ranking quite a daunting task for new businesses, which rely on cheaper and more efficient text ads to attract viewers.
One efficient way to attack this problem is to get links from huge, well-respected link sites like Fark, Engadget or Digg. If a site can attract the interest of readers of these more popular sites, it can result in an automatic boost in backlinks. Additionally, and perhaps more importantly, it will also mean thousands more visitors for their page.
Google PR is a decent, mathematically based indicator of a website's usefulness and popularity. Sites attempting to get an artificial boost to their PR through advertisements or spammed backlinks will discover the boon to be fleeting, for Google will quickly scramble to cover such holes. However, enough real and strong backlinks will greatly improve both a site's search listings and visitor traffic.
Sources:
"PageRank." Wikipedia. 17 January 2007. 17 Jan. 2007 < http://en.wikipedia.org/wiki/PageRank>.
Cutts, Matt."Infrastructure Status, January 2007.” Matt Cutts: Gadgets, Google, and SEO. 10 January 2007. 17 Jan. 2007 < http://www.mattcutts.com/blog/infrastructure-statu s-january-2007>.
W, Nick. “Google Admits Problems with Text Link Advertising.” Online Posting. 2 Sept. 2005. Threadwatch.org. 17 Jan. 2007 < http://www.threadwatch.org/node/3706>.
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